Introduction In this episode of the Bootstrap Digital Marketing Podcast, we'll explore effective Blogging Strategies for Startups. I'm Laura Tate, your host, and we'll discuss how Mastering Business Blogging can help you attract, engage, and …
How to Optimize a WordPress Blog Post for Maximum Reach
So you've taken the content marketing plunge and have written your first WordPress blog post for your business. Before you click publish, did you make sure to properly optimize your article so search engines can find it? Implementing search engine …
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Best Mobile Blogging Apps
I travel a great deal, and when I do, I have to conduct my digital marketing while on the road. Whether I'm dictating a new blog post, creating graphics, or posting curated content, I can do it all from my iPhone with mobile blogging apps. Following …
Is Blogging Still Relevant?
My daughter Austen launched her doula business several years ago and was mainly using Facebook and personal referrals to get work. While she was getting some work, she missed out on an enormous source of potential clients—search engine traffic that …
Storytelling in the Digital Marketing Age
Storytelling is an ancient tradition that we use to convey important information to use in our everyday lives, to educate our children, and to entertain. We also use storytelling to spread the word about our businesses, products or …
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How to Find Hot Topics for Your Blog
Want to know what's trending in your industry, or to find hot topics to write about for your blog? Writing about and sharing popular subjects will help draw traffic to your blog or your website. It will also show your readers that you're on top of …
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How to Easily Write a Blog Post
Content marketing is crucial for businesses to establish an online presence. Besides posting content on social media, you should write a blog post at least once a month or twice a week to stay ahead of your competitors. But how do you do this if …
6 Steps to Writing Content That Converts
Content writing is one cornerstone of a well-rounded digital marketing strategy. The problem is brands and marketers have deluged the Internet with tons of content. Therefore, you must write engaging content that cuts through the clutter—content that …
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Warning to Facebook Business Page Users: Start Blogging
If you use a Facebook business page to connect to fans who are interested in your brand or company, your reach will soon diminish. According to AdAge, Facebook stated, "We expect organic distribution of an individual page's posts to gradually decline …
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