6 Steps to Writing Content That Converts

Content writing is one cornerstone of a well-rounded digital marketing strategy. The problem is brands and marketers have deluged the Internet with tons of content. Therefore, you must write engaging content that cuts through the clutter—content that converts.

The following are six steps to help you write content that converts your audience into loyal followers and customers.

1. Put Yourself in the Buyer’s Shoes

When you understand the buyer’s perspective, it becomes easier to create content that resonates with them. Knowing their wants, needs, dreams, prejudices, challenges, and concerns can help you create a connection with them through your content. By putting yourself in their shoes, you can anticipate their questions, provide valuable information, and address their pain points. This can result in more engaged readers, improved conversions, and ultimately, more sales. So, taking the time to understand your audience is crucial for effective content writing.

2. You Are the Expert

Content writing requires you to publish information within your understanding and expertise. It is important to only write about topics you know well and provide valuable information that your audience cannot find elsewhere. By offering valuable insights from your unique perspective, you can help your readers better understand their options and make informed decisions.

3. Study, Prepare, and Plan

Don’t make the mistake of writing whatever comes into your head at the last moment. The content you create must reflect your brand’s overall mission and purpose. The lack of a logical strategy will lead to random posts or videos that don’t provide value and won’t retain readers.

Create a content strategy centered on your brand: what makes your company, product, or service unique? What is the most exciting way you can get this information across to your targeted demographic? What would grab their attention? Put yourself in their shoes (as in step 1), and develop topics, images, and ideas that will be innovative, educational, informational, and extremely useful to your demographic.

Next, create an editorial calendar that lays out your ideas in a chronological or themed fashion. For example, suppose I want to teach my followers about email marketing. In that case, I can develop a series of blog posts or videos that show how to set up a drip email marketing campaign from the landing page to the drip email series.

4. Write Content Regularly

One blog post a month isn’t going to cut it. Millions of social media users daily blast out content on LinkedIn, Facebook, and Instagram newsfeeds. Millions of videos are published on those channels, plus YouTube, TikTok, and others. Two million posts, articles, and videos are published on LinkedIn every day! On WordPress, people publish 2.75 million posts each day.

To compete with the massive amounts of content available to readers, you must publish regularly and promote your content after publishing.

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Publish new blog posts at least two to four times per month. Get greater reach by creating short videos covering your blog posts’ focal points and sharing them on all your social media and video channels. Evergreen content—content that doesn’t have an expiration date—can be re-shared continually.

5. Care About Your Content Writing

If you don’t put effort and care into your writing or design, it’s unlikely that others will appreciate it. On the other hand, if you invest a considerable amount of time and effort into a project and promote it well, people will recognize its value and share it with others. Therefore, it is essential to dedicate yourself to your work if you want it to succeed.

6. Get Off the Couch

If you do not prioritize and sit down and do the work, you won’t get anywhere.

So get off the couch and start strategizing about how you will produce and promote high-grade content for your business. Or search for someone to do it for you if you don’t have the time because you are engaged in running your business.

In Summary

Writing content that converts takes intensive work, but it will pay off by creating an authoritative brand presence, generating ongoing traffic to your site, and converting your audience into loyal followers and customers.

Shameless Plug

Crackerjack Scribe produces content daily for a range of clients. I’m a former editor of a newspaper and magazine, so I know my stuff regarding content. We’ve got a fantastic team of professional writers who know how to do research and write engaging articles. If you need high-quality, exciting content to convert your target audience, call 323-205-6436 or message us using the form below.