Storytelling is the art of using narratives to communicate a message or idea. It is a powerful tool that can capture the audience's attention, evoke their emotions, and encourage them to take action. By incorporating storytelling in marketing, …
How Much Does Social Media Management Cost?
As a business owner, your time is precious, and managing your social media channels can be time-consuming. Hiring a social media manager or agency can help you free up your schedule and ensure that professionals handle your digital marketing efforts. …
Continue Reading about How Much Does Social Media Management Cost? →
To Spam or Not to Spam? Or, The Art of Digital Marketing
I recently received three unsolicited, or what one could call spam email newsletters from LinkedIn contacts. One email on first glance appeared to be a personalized message, which prompted me to read at least the first paragraph. In the message, the …
Continue Reading about To Spam or Not to Spam? Or, The Art of Digital Marketing →
The Power of Content Marketing
A friend of mine who is a life coach in Northern California launched her business recently and listed it on Google Business, Yellowpages, and a few other online directories. Immediately, SEO hounds started cold-calling her, promising to rank her …
An 8-Step Social Media Strategy to Generate Leads [infographic]
For businesses entering the social media marketing landscape, where to start and what to do on an ongoing basis can be daunting and frustrating. It is important to develop a strong social media strategy before you get started. This infographic by …
Continue Reading about An 8-Step Social Media Strategy to Generate Leads [infographic] →
6 Steps to Writing Content That Converts
Content writing is one cornerstone of a well-rounded digital marketing strategy. The problem is brands and marketers have deluged the Internet with tons of content. Therefore, you must write engaging content that cuts through the clutter—content that …
Continue Reading about 6 Steps to Writing Content That Converts →
Easy SEO Strategy Steps
Great infograpic on SEO: Original Post from Larry Gonzales: Steps of Full SEO Campaign Stage 1 – Research- Keyword Research- Competition Analysis- Current On-Site Status- Current Off-Site Status Stage 2 – Strategy and Planning- What SEO type things …
Pinterest Best Practices for Businesses and Brands
Pinterest at five years old, is smaller compared to Facebook or Twitter, but the image-based site has quickly gathered a large number of users since its inception. The site now has 72.8 million users, and the number is growing rapidly. Numerous …
Continue Reading about Pinterest Best Practices for Businesses and Brands →
