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This post was first published at the beginning of the pandemic, but the recommendations can be implemented during any crisis. Creating a messaging strategy during normal times is stressful enough. During upheaval with COVID-19 or any other type of …
Continue Reading about 5 Critical Ways to Adjust Your Messaging Strategy During a Crisis →
My daughter Austen launched her doula business several years ago and was mainly using Facebook and personal referrals to get work. While she was getting some work, she missed out on an enormous source of potential clients—search engine traffic that …
Are you sitting in front of your computer screen, racking your brain to develop blog topics to draw people to your site? One of the simplest ways to discover hot blog topics to write about is to see what's trending in your industry. A quick and free …
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Storytelling is an ancient tradition that we use to convey important information to use in our everyday lives, to educate our children, and to entertain. We also use storytelling to spread the word about our businesses, products or …
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Note: This article does not constitute legal advice or recommendations. The following article is for informational purposes only. U.S. business owners have been inundated the past few months with headlines and articles about the European Union …
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Instagram marketing for businesses has grown exponentially since the platform has rolled out more ways to use the platform. From slides, Stories, and Reels to longer-form videos, there's a host of opportunities to showcase your business on …
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The use of video has increasingly become important in generating brand awareness and user loyalty. In this post, I talk about creating long-form video without breaking the bank and how to come up with some story ideas with impact. But first, let's …
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Note: Instagram has phased out IGTV. We'll be publishing a new article soon on how to use the newest Instagram video tools. In the meantime read our article 10 Ways to Use Instagram Marketing for Businesses. What Is IGTV? One frustrating aspect …
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This post has been updated to add new features of Facebook business pages. Practically every business or brand owner who utilizes Facebook for their social media marketing knows how to post to the social media platform. However, many might be put …
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Instagram remains one of the most popular social media platforms, with over 1 billion users active users. Facebook, which owns the platform, has added many features to Instagram that enable businesses to grow and engage with their audiences. Should …
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