In the latest episode of Bootstrap Digital Marketing, I spoke with Sharon Toerek, the founder of Legal and Creative. We discussed the essential aspects of safeguarding and making money from intellectual property and creative assets in the marketing …
Refresh Your Marketing Strategy: A Comprehensive 10-Point Outline
Whether it is the start or the middle of the year, it is crucial to periodically review your marketing strategy and pinpoint areas that need improvement. This will help you to ensure that your marketing tactics are in line with your business …
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How to Create an Email Marketing Funnel to Land Leads
Email remains an essential component of a successful digital marketing strategy. And, as with any marketing effort, it is necessary to have a solid plan in place to land leads and move them through your email marketing funnel. Before we go into how …
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How Much Does Social Media Management Cost?
As a business owner, your time is precious, and managing your social media channels can be time-consuming. Hiring a social media manager or agency can help you free up your schedule and ensure that professionals handle your digital marketing efforts. …
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How to Tackle Content Curation
Content curation is a critical part of a comprehensive digital marketing strategy. By sharing content from high authority Websites, you provide essential resources for your followers. You also gain brand exposure and goodwill from the authors and …
Announcing The Bootstrap Digital Marketing Podcast! First Episode: Setting SMART Goals
I’m happy to announce my new podcast that will give you easy-to-implement tips and advice on digital marketing. These weekly lessons will cover everything from the basics of digital marketing to advanced methods on ways to create a brand presence and …
Storytelling in the Digital Marketing Age
Storytelling is an ancient tradition that we use to convey important information to use in our everyday lives, to educate our children, and to entertain. We also use storytelling to spread the word about our businesses, products or …
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What is Your Biggest Digital Marketing Challenge?
We'd like to know what your biggest challenge is in using social media and blogging to reach your target audience. If it's something else related to digital marketing, like building a Website or SEO, let us know. We're going to compile your …
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How to Approach Digital Marketing in the New Year
We are embarking on a new year full of possibilities, challenges and rewards. For this upcoming year, how do we manage our digital marketing with all the changes on social media? How do we deal with the information overload on the Internet? While …
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To Spam or Not to Spam? Or, The Art of Digital Marketing
I recently received three unsolicited, or what one could call spam email newsletters from LinkedIn contacts. One email on first glance appeared to be a personalized message, which prompted me to read at least the first paragraph. In the message, the …
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