Storytelling is the art of using narratives to communicate a message or idea. It is a powerful tool that can capture the audience's attention, evoke their emotions, and encourage them to take action. By incorporating storytelling in marketing, …
How to Optimize Content for Greater Reach
To achieve a well-executed content marketing strategy, it is crucial to implement search engine optimization (SEO) best practices and optimize content accordingly. By using industry-recommended SEO tactics, you can improve your content's readability …
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How to Create an Email Marketing Funnel to Land Leads
Email remains an essential component of a successful digital marketing strategy. And, as with any marketing effort, it is necessary to have a solid plan in place to land leads and move them through your email marketing funnel. Before we go into how …
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How to Tackle Content Curation
Content curation is a critical part of a comprehensive digital marketing strategy. By sharing content from high authority Websites, you provide essential resources for your followers. You also gain brand exposure and goodwill from the authors and …
Social Media and Content Marketing Trends to Watch
How do business owners approach digital marketing in the new year? Which social media platforms engage users? What types of content are digital users consuming? Is email still worth your time? Note: This post has been updated to reflect current …
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Why it’s Important to Create Cornerstone Content [Video from Copyblogger]
So you've started a blog, done some keyword research and have started publishing content. Your content marketing strategy is golden, right? Wrong. It takes a bit more to create optimized content for your Website or blog that will rank, draw—and …
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New Digital Marketing Meetup Group: Here is Why You Should Attend
Digital marketing keeps evolving, and new digital marketing trends keep popping up. Unfortunately, it is hard to keep track of all the changes and new tactics businesses can use to reach their audience. Even for professionals who work in the field, …
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How to Use Hashtags to Boost Your Marketing
Bootstrap Digital Marketing Podcast, Episode 5 [Video] Today we're going to talk about hashtags. What are they? And how you can use them in your marketing efforts. In the first part, I explain what a hashtag is for people who are new to social …
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15 Real Estate Digital Marketing Tips to Boost Your Business
The Internet offers many ways to market your real estate business. Take advantage of the platforms and tools available with these digital marketing tips to get your real estate business seen by prospective clients. 1. Optimize Your Social Media …
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7 Steps to Create Drip Email Marketing Campaigns That Convert
Drip email marketing is an excellent way to connect and continue a conversation with your target audience when digital connections are everything. One drip email marketing campaign can familiarize users with your brand, educate them on how to use …
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