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Email remains an essential component of a successful digital marketing strategy. And, as with any marketing effort, it is necessary to have a solid plan in place to land leads and move them through your email marketing funnel. Before we go into how …
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So you have decided to build a Website for your business or redesign your outdated one. But should you do it yourself, or hire an expert? The answer depends on whether you have the budget to hire a reputable Web developer. If not, do you have the …
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As a business owner, your time is precious, and managing your social media channels can be time-consuming. Hiring a social media manager or agency can help you free up your schedule and ensure that professionals handle your digital marketing efforts. …
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How to build a social media audience is one of the top 10 social media marketing questions resulting from a poll I have been conducting on a continuing basis. Having a social media audience is essential in generating brand awareness. By correctly …
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Content curation is a critical part of a comprehensive digital marketing strategy. By sharing content from high authority Websites, you provide essential resources for your followers. You also gain brand exposure and goodwill from the authors and …
How do business owners approach digital marketing in the new year? Which social media platforms engage users? What types of content are digital users consuming? Is email still worth your time? Note: This post has been updated to reflect current …
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So you've taken the content marketing plunge and have written your first WordPress blog post for your business. Before you click publish, did you make sure to properly optimize your article so search engines can find it? Implementing search engine …
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Facebook is changing its Newsfeed algorithm once more, to the detriment of businesses and publishers. It says it wants to make meaningful interaction a priority, and will now show posts from family and friends higher in people's Newsfeeds. What does …
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Creating unique messaging and social media content to share across all your channels can be time-consuming, and can stump even the most creative types if in a rush. To help make your social media content posting easier, here are a few ways to help …
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The No. 1 reason we business owners have a Facebook page, or any social media page really, is to make money. We want consumers to notice our page, our posts, and drive them to our company Website, call us, sign up for our blog, fill out a form on …
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