Storytelling is the art of using narratives to communicate a message or idea. It is a powerful tool that can capture the audience's attention, evoke their emotions, and encourage them to take action. By incorporating storytelling in marketing, …
How to Create an Email Marketing Funnel to Land Leads
Email remains an essential component of a successful digital marketing strategy. And, as with any marketing effort, it is necessary to have a solid plan in place to land leads and move them through your email marketing funnel. Before we go into how …
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Announcing The Bootstrap Digital Marketing Podcast! First Episode: Setting SMART Goals
I’m happy to announce my new podcast that will give you easy-to-implement tips and advice on digital marketing. These weekly lessons will cover everything from the basics of digital marketing to advanced methods on ways to create a brand presence and …
How to Approach Digital Marketing in the New Year
We are embarking on a new year full of possibilities, challenges and rewards. For this upcoming year, how do we manage our digital marketing with all the changes on social media? How do we deal with the information overload on the Internet? While …
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