Jason Miller, Senior Content Marketing Manager at LinkedIn, kicks off the Content Marketing Breakouts by discussing how to make your content rise above the noise.
It takes awhile to get to the “content” in this video, but it’s worth the wait for valuable advice on how to optimize your content to get it read in such a crowded information marketplace.
Come up with your “core message” or “bar pitch” is the first piece of advice Miller gives when coming up with content ideas — this core message applies to your overall brand messaging, your elevator pitch, and goes on down the line to when you are ready to write content.
Check out my post Top 3 Rules for ‘Real’ Social Media and Content Marketing on how to make your content valuable, and worthy.