If you haven’t incorporated YouTube video into your digital marketing strategy, or any type of video marketing, you might want to take a look at the current video viewing statistics:
YouTube: 117 billion views in July (organic and paid)
Facebook Live: 223 billion views, according to ReelSEO
SnapChat: 10 billion daily videos views, Statista
As you can see, the potential reach to consumers is amazing.
YouTube is the big brother as far as being around the longest, but Facebook has been challenging the video marketing incumbent.
To stay relevant and ahead of the game, YouTube video has been implementing a variety of new programs and apps for users, including for small business owners who don’t have big budgets to make videos.
It’s created an app called Director, which you can download to your phone or lap pad, and follow the easy to use templates to make a YouTube video about your company’s services or products.
However, if you’re having trouble with writing your story or filming, YouTube is offering an almost-free program called Director Onsite. YouTube will pair you with a writer/director, who will help you write a script, and then come to your business and shoot and edit the video, with your input, on the spot. After final approval, it’s published to your YouTube Channel.
The only requirements are that you have a YouTube video account that’s linked to an Google Adwords account, and that you spend at least $150 in advertising on YouTube. I say that’s a great trade-off: you get a professionally shot company video, published to your channel where you can organically promote it, and then get further reach via advertising.
So if you don’t have big budget for video, I highly recommend taking advantage of this program while it’s around. The following video shows you the steps to take to sign up. Below that is an example of my company video made through the program.