• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Crackerjack Scribe

B2B Tech Marketing: We Help You Get Found Online

  • About
    • About CJS
    • About Laura
  • Services
    • B2B Marketing for Tech Companies
    • Social Media Marketing
    • Content Marketing
    • Website Development
    • SEO
  • Contact
    • Schedule a Consultation
  • Resources
    • Our Blog
    • Events
    • Subscribe to Our Blog
    • Schedule a Consultation
Home > Social Media > Twitter > Twitter Best Practices

Laura Tate / September 19, 2012

Twitter Best Practices

ShareTweet
Subscribe

Twitter, one of the top three social media sites (Facebook and YouTube are the other two), reached the 500 million mark of registered users earlier this year. While not all are active users (estimates pegged it at 140 million active users), the number of unique tweets sent per day is staggering: more than 340 million.

These numbers make the microblogging site one of the most important ones businesses, large and small, should utilize in their social media marketing strategy.

Here are a few best practices to follow that will enable companies to not only take advantage of the features of Twitter, but also enable them to improve their company standing with clients. Many of these suggestions would fare well throughout other social media networking platforms as well.

Listen Well

Businesses that listen to their customers will not only be able to better service them, but also create an emotional connection that will potentially last a lifetime. Customers are keen on what they want and need from a product or service, and they will stay loyal to a company if their needs are provided. Hence, listening well– i.e. monitoring your customers’ tweets and replying to questions, concerns, views, complaints and suggestions– facilitates direct customer feedback. This information can provide your company with valuable information for improving service and marketing strategies, and bettering relationships with your clients.

Ask Questions

Apart from listening, asking questions is also important in the social media conversation. By asking your Twitter followers for their opinions and insights, you are not only gathering useful information for your business, it also shows that you care about what they think.

Tweet Regularly

Share photos and information, including behind-the-scenes activity about your company. Post updates on milestones and new products, giving your followers a first glimpse. Your loyal followers will most likely share your information through their Twitter network and spark a buzz about certain updates or developments regarding company ventures or projects, and generate interest amongst their followers. That really is the gist of the whole social media-networking world: sharing information.

Reply

It is common courtesy to respond to a question, a comment, or a statement made by individuals to each other. The same principle applies in Twitter. Reply as soon as possible, in a concise and direct manner. In this way, followers will know you are taking note of every tweet, and making an effort to connect with them. Failing to do so would create a poor public image, because customers do not want to be ignored, and more often than not, they want to feel special. Hence, responding to tweets will go a long way.

Reward Your Followers

Send out tweets about special offers or promotions. This gives your Twitter followers another reason to feel special and to stick with you and share you information.

Inform

Articles written for a company’s blog should reflect that business’ intelligence and expertise in their specific field. The same goes for certain Tweets. Keep your followers and clients updated about articles and other content that relates to your company’s field.

Retweet

Retweeting  your followers posts not only shows that you are actively involved in what they have to say, it also can expand your reach by the hundreds, thousands even, to new customers and followers.

 

In summary, the best practices to use in Twitter should be applied overall to a company’s marketing strategy: Listen, Engage Inform and Reward.

 

ShareTweet
Subscribe

Filed Under: Social Media, Twitter Tagged With: business tips, Social Media, social media applications, social media networking, Twitter

Book a Consultation

Schedule an Appointment

"*" indicates required fields

Name*
Check all that apply. Hold the Command or Control button to choose more than one.
Best Day to Call You
Best Time to Call
Crackerjack Scribe will use the information you provide on this form to contact you and to provide updates and marketing notices. You can change your mind any time by clicking the unsubscribe link in any email you receive from us, or by contacting us at support@crackerjackscribe.com. We will treat your information with respect. By clicking "Submit" you agree that we may process your information in agreement with these terms.
:
This field is for validation purposes and should be left unchanged.

Primary Sidebar

Looking for Something?

Bootstrap Digital Marketing: Social Media Handles Best Practices

https://youtu.be/1U4GVwV9f-k

New Podcast!

Bootstrap Digital Marketing gives you easy actionable digital marketing tips and advice that you can use right away in your business. Click below to listen!

LISTEN NOW

Bootstrap Digital Marketing Podcast

RSS Bootstrap Digital Marketing Podcast

  • Part 2, Mastering Business Blogging to Attract, Engage, and Convert Your Audience, May 16, 2023 Laura Tate
  • Mastering Business Blogging to Attract, Engage, and Convert Your Audience, Part 1 March 15, 2023 Laura Tate
  • What to Consider When Building a Website February 5, 2023 Laura Tate
  • Revamp Your Marketing Strategy for the New Year (or at any time) December 22, 2022 Laura Tate
  • 5 Ways to Optimize Your Social Media Profiles for Greater Reach November 18, 2022 Laura Tate
  • Why Press Releases are Important for Technology Startups September 2, 2022 Laura Tate
  • How to develop a successful value proposition for your business June 14, 2022 Laura Tate
  • How to Use Hashtags to Boost Your Marketing May 5, 2022 Laura Tate
  • Marketing Strategies: Best Practices for Social Media Handles April 14, 2022 Laura Tate
  • Marketing Strategies: How to Define Your Target Audience April 1, 2022 Laura Tate

Want Email Updates?

Get the latest updates on social media and blogging delivered to your inbox.

"*" indicates required fields

Name*
By submitting your information, you agree to receive marketing information from Crackerjack Scribe per our Terms and Privacy Policy
This field is for validation purposes and should be left unchanged.

Blog Categories

Free Download: Digital Marketing Infographic Pack

ABOUT US

Crackerjack Scribe is a full-service digital marketing agency that will help you grow your company’s brand presence. We also offer consulting & training.

Learn More About Us

CONNECT WITH US ON SOCIAL

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Footer

Get in Touch

Send Us an Email

Search our Site

  • Terms of Service
  • Privacy Policy

Our Archives

Follow Us!

  • Facebook
  • Instagram
  • LinkedIn
  • Meetup
  • TikTok
  • Twitter
  • YouTube

Copyright © 2023 · Crackerjack Scribe

  • Terms of Service
  • Privacy Policy