In the latest episode of Bootstrap Digital Marketing, I spoke with Sharon Toerek, the founder of Legal and Creative. We discussed the essential aspects of safeguarding and making money from intellectual property and creative assets in the marketing …
How to Add Your Business to Google and Boost Online Visibility
Any business must have a robust online presence. In this episode of Bootstrap Digital Marketing, I emphasize the importance of adding your business to Google to increase your brand's visibility. With over 8.5 billion Google searches daily, …
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Refresh Your Marketing Strategy: A Comprehensive 10-Point Outline
Whether it is the start or the middle of the year, it is crucial to periodically review your marketing strategy and pinpoint areas that need improvement. This will help you to ensure that your marketing tactics are in line with your business …
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5 Ways To Optimize Your Social Media Profiles For Greater Reach [Podcast]
From the Bootstrap Digital Marketing Podcast Listen Now: Read the Edited transcript: Today, we'll talk about five things you can do now to optimize your social media profiles, enhance your brand awareness, and get greater …
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Social Media Handles Best Practices
Listen or watch our latest Bootstrap Digital Marketing podcast! Before setting up all your social media channels and profiles, ensure your social media handle or username is available and follow these best practices. Listen …
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How to Leverage Startup Branding to Dominate Your Competitors [Infographic]
For startups to succeed in a competitive landscape, having a solid brand identity is crucial. To achieve success, it is essential to understand the needs of your audience, create engaging and valuable content, and build an omnipresent identity online …
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Hashtag Strategies to Increase Your Content Marketing Reach
Hashtags are a powerful tool that can help you reach a wider audience and connect with more people on social media. Effective hashtag strategies can help you grow your following, increase engagement, and drive traffic to your website or blog. This …
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How Much Does Social Media Management Cost?
As a business owner, your time is precious, and managing your social media channels can be time-consuming. Hiring a social media manager or agency can help you free up your schedule and ensure that professionals handle your digital marketing efforts. …
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How to Build a Targeted Social Media Audience
How to build a social media audience is one of the top 10 social media marketing questions resulting from a poll I have been conducting on a continuing basis. Having a social media audience is essential in generating brand awareness. By correctly …
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5 Social Media Marketing Tips for Brands
I recently watched a video from iMedia with Carlos Gil talking about what it is to be a brand or a business on social media. He hit at the heart of the matter: People are not using social media to be sold something. They are there to socialize and to …
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