• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Crackerjack Scribe

B2B Tech Marketing: We Help You Get Found Online

  • About
    • About CJS
    • About Laura
  • Services
    • B2B Marketing for Tech Companies
    • Social Media Marketing
    • Content Marketing
    • Website Development
    • SEO
  • Contact
    • Schedule a Consultation
  • Resources
    • Our Blog
    • Events
    • Subscribe to Our Blog
    • Schedule a Consultation
Home > Social Media > Google > 5 Things You Must Do So Google Can Find Your Business

Laura Tate / March 10, 2012

5 Things You Must Do So Google Can Find Your Business

ShareTweet
Subscribe

Getting your content found in Google search is paramount to driving targeted traffic to your website.

However, deciphering Google’s search algorithm is difficult for anyone without inside information to the logic used by the search engine giant to serve page results. But if you follow these best SEO practices, over time, people searching for products or services will find your website via Google search.

How to Be Found in Google Search

Publish Original and Useful Content

One of the past leading complaints by people using Google search was results served little to no useful content. Black Hat SEO hacks had figured out inventive ways to manipulate search results.

Google responded by tweaking its algorithm throughout the years to combat these Black Hat techniques and to provide more meaningful and useful results. Today, it is best practice for any business owner to publish original, relevant, and valuable content on their website and blog.

By providing useful content, Google search will not only favor your site above websites with poorly written and useless content, but you will also gain a loyal subscriber base.

Choose ‘Low-Hanging’ Targeted Keywords

While keyword stuffing is a thing of the past, optimizing your website and blog content with them is not. Keywords and key phrases, also known as short- and longtail keywords, are still the main ways people find information on the Internet.

Therefore, thorough research is needed to find optimal keywords to use in your content. Many keywords are already out of range for you to rank your site, but there are many mid- to low-competitive keywords and phrases that can bring targeted traffic to your site. Be sure to find keywords that are relevant to your business. Read this article on How to do Simple Keyword Research.

Again, be mindful that you are not merely identifying keywords to game the system.  If there are keywords that have little competition and they are relevant to your business, by all mean craft content around those words.  This type of SEO is a legitimate and surgical way to optimize your site in the eyes of Google’s search algorithm.

Follow Best On-Page SEO Practices

Sprinkling your Web pages with a few keywords won’t cut it in Google search. You must optimize your Web pages and blog posts with your target keywords so search engines can crawl your site and understand your content.

Add keywords to H1 titles, alt image descriptions, meta descriptions, and the URL of a page or post. Page content should contain at least a 1.5% density keyword optimization. Internal links are also crucial in optimizing your website. Read How to Optimize a WordPress Blog Post for Maximum Reacht to learn more about how to do on-page SEO.

Add Off-Page SEO for an Extra Boost

Off-page SEO refers to any action taken off your website to improve your rankings. Link-building is a significant component of off-page SEO and involves directory listings, guest posting/commenting, and having high authority sites link back to your website.

Regularly Update Your Content

Another signal Google search needs to serve your website content in top search results is fresh content. News and similar sites are regularly featured at the top of search page results because of the timeliness of their articles. The same factor applies to any type of website, whether it’s B2B or B2C. Be sure to publish at least two to four times per week. Even once per month is better than not at all.

In Summary

 

ShareTweet
Subscribe

Filed Under: Content Marketing, Google, SEO Tagged With: Content Marketing, Google Search, Keywords, Online Marketing

Book a Consultation

Schedule an Appointment

"*" indicates required fields

Name*
Check all that apply. Hold the Command or Control button to choose more than one.
Best Day to Call You
Best Time to Call
Crackerjack Scribe will use the information you provide on this form to contact you and to provide updates and marketing notices. You can change your mind any time by clicking the unsubscribe link in any email you receive from us, or by contacting us at support@crackerjackscribe.com. We will treat your information with respect. By clicking "Submit" you agree that we may process your information in agreement with these terms.
:
This field is for validation purposes and should be left unchanged.

Primary Sidebar

Looking for Something?

Bootstrap Digital Marketing: Social Media Handles Best Practices

https://youtu.be/1U4GVwV9f-k

New Podcast!

Bootstrap Digital Marketing gives you easy actionable digital marketing tips and advice that you can use right away in your business. Click below to listen!

LISTEN NOW

Bootstrap Digital Marketing Podcast

RSS Bootstrap Digital Marketing Podcast

  • Part 2, Mastering Business Blogging to Attract, Engage, and Convert Your Audience, May 16, 2023 Laura Tate
  • Mastering Business Blogging to Attract, Engage, and Convert Your Audience, Part 1 March 15, 2023 Laura Tate
  • What to Consider When Building a Website February 5, 2023 Laura Tate
  • Revamp Your Marketing Strategy for the New Year (or at any time) December 22, 2022 Laura Tate
  • 5 Ways to Optimize Your Social Media Profiles for Greater Reach November 18, 2022 Laura Tate
  • Why Press Releases are Important for Technology Startups September 2, 2022 Laura Tate
  • How to develop a successful value proposition for your business June 14, 2022 Laura Tate
  • How to Use Hashtags to Boost Your Marketing May 5, 2022 Laura Tate
  • Marketing Strategies: Best Practices for Social Media Handles April 14, 2022 Laura Tate
  • Marketing Strategies: How to Define Your Target Audience April 1, 2022 Laura Tate

Want Email Updates?

Get the latest updates on social media and blogging delivered to your inbox.

"*" indicates required fields

Name*
By submitting your information, you agree to receive marketing information from Crackerjack Scribe per our Terms and Privacy Policy
This field is for validation purposes and should be left unchanged.

Blog Categories

Free Download: Digital Marketing Infographic Pack

ABOUT US

Crackerjack Scribe is a full-service digital marketing agency that will help you grow your company’s brand presence. We also offer consulting & training.

Learn More About Us

CONNECT WITH US ON SOCIAL

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Footer

Get in Touch

Send Us an Email

Search our Site

  • Terms of Service
  • Privacy Policy

Our Archives

Follow Us!

  • Facebook
  • Instagram
  • LinkedIn
  • Meetup
  • TikTok
  • Twitter
  • YouTube

Copyright © 2023 · Crackerjack Scribe

  • Terms of Service
  • Privacy Policy