Content marketing is at the top of many businesses to-do lists to get the word out about their services or products. And video is one of the most effective types of content to use in online marketing. Statistics shows that online video accounts for 50% of mobile traffic, and that 78% of Internet users watch videos online every week. The use of video is expected to grow dramatically in the next few years. (see infographic below from HighQ.com).
However, video is also one of the most frightening of types of content for business owners to consider using.
There are many reasons why businesses don’t use video in their marketing strategy, but the two main ones have to do with personal fear of “appearing dumb” and fear of “brand risk,” according to BJ Fogg, director of Stanford’s Persuasive Technology Lab in an article by ReelSEO.
Other psychological fears in using video include the loss of anonymity and control over your image or brand, Fogg says.
But with preparation and practice, you can overcome being uncomfortable in front of a camera, and to avoid common mistakes. There are tips and techniques that you can employ to prepare you for on-camera presentations, and to create professional instructional, informational or promotional videos for your company or business. In addition, knowing what type of equipment to use, how to properly set up lighting, and budgeting your video project all will help you to successfully create a video to market your business and generate brand awareness.
These topics and more will be addressed in the Free Webinar, Learn How to Use Video Marketing to Expand Your Brand, guest hosted by Adrian Roup, an award-winning filmmaker/videographer. Adrian will also talk about using video marketing for real estate.
The Webinar takes place Nov. 12, 2015 PST, at 11 a.m. Sign up here to watch from any Web browser on the day of the event.
More about Adrian Roup:
Adrian Roup is a video and event producer, as well as a marketing, communications and fund-raising consultant. Some of his areas of expertise include: crowd funding, behind the scenes documentaries, electronic press kit videos, as well as producing and fundraising for non-profits and events. He has multi-tiered experience in film production, sales and marketing and a proven track record of successfully using his skill set to generate revenue and drive business results.
Adrian is also the producer and director of a short film, which screened at various film festivals and received wins at the Las Vegas and Monaco International Film Festivals. Adrian funded his short film on kickstarter.com and has since built experience in effective crowd-funding strategy and campaign management. He has also served as a volunteer director of sponsorships for TEDx events, where his leadership resulted in new business relationships and sponsorship revenue for the events.
Adrian started his career working on commercial productions in Cape Town South Africa involving many international brands, including Porsche, Fritolay and Jacobs Coffee, among others. He has combined experience in entertainment, fundraising, crowd funding and professional marketing including work on international feature films and in the digital space. Adrian uses his combined skill sets to offer his clients a unique range of purpose driven services and solutions.
His book, “How to Make Videos that Influence People” will be released soon.
You can learn more about Adrian at filmcrafter.com.