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The Internet offers many ways to market your real estate business. Take advantage of the platforms and tools available with these digital marketing tips to get your real estate business seen by prospective clients.
1. Optimize Your Social Media Profiles
If you don’t have any social media pages or accounts set up for your real estate business, set them up now. Read my free ebook to get started: A Guide to Social Media for Real Estate. The guide, which I recently updated, is also useful for those who have their social media profiles published. It offers useful tips on how to optimize and get the most growth and engagement from recommended platforms.
Those who already have established social media profiles conduct an audit to ensure all information and contact details are correct.
- Are your website links still active?
- Is the contact phone number or email valid?
- Does the cover image need a fresh design to reflect your current offerings?
- Are the keywords in your descriptions targeted to your audience’s interests?
2. Take Advantage of Facebook’s New Tools
Many social media platforms have updated their business offerings, such as Facebook, which offers a suite of creation and publishing tools for business pages.
Use Facebook Messenger to set up a series of welcome messages, including a FAQ series, for visitors to your page. Business pages can also join groups to engage with new people.
Facebook’s creator studio includes tools to create Series, where you can publish themed or educational videos. You can also publish Instant Articles that you can monetize. The Post Testing feature lets you try different videos, headlines, and captions to find the best combination before publishing.
3. Capture Leads with a Free Offer
Create gated content that gives your audience unique tips, advice, or other valuable information. Gated content is locked behind a sign-up form or other lead-capturing methods.
Ideas for gated content:
- How-to Ebooks (How to stage your home, How to set yourself up financially to buy a house, etc.)
- Insider real estate selling tips. Make it a one-sheet PDF download.
- Real estate home buying or selling checklists
4. Start a Podcast
Podcasts have increasingly become more and more popular. For listeners, it’s a simple way to digest additional information while driving or washing dishes! There are many free tools available that make creating a podcast easy. Anchor, owned by Spotify, lets you create and publish a podcast from your phone. You can add music, sponsor slots, sound effects, and more.
Your podcast can focus on real estate market updates, or you can reuse blog post material in audio format.
5. Use Video on Social
The real estate market requires visual selling tools. What better way to showcase a home for sale than video? As with podcast tools, many apps make video creation super simple. All social media platforms offer some native video publishing, with limits that range from one minute to lengthier options on platforms like YouTube, Facebook, and IGTV.
Take your video marketing up a notch and add a story-like atmosphere to your real estate videos using a tool like Lumen5. This desktop app pulls in information from a URL to automatically generate a video with captions. Easily format the video to your social media platform of choice, add stock music, and Voila, you will have a super professional real estate marketing video.
6. Create Hype with a Live-Stream Tour
Live stream your next open house. Facebook, YouTube, Instagram, LinkedIn, and other social media platforms all offer live video streaming. You don’t need fancy video equipment to do a live stream. Most smartphones can provide clear visuals and good audio. Just make sure there is enough light to show the home’s best features.
Schedule the tour in advance, promote a few posts on your social media channels, and make it a not-to-miss event!
7. Update Your Website
If your website’s design is outdated, not responsive, which means not easily viewable on a mobile device, or has outdated content, it’s time for an upgrade.
Most website building platforms, like WordPress, come with free or paid themes that are modern, and up-to-date with the latest SEO and design standards.
8. Publish a Real Estate Newsletter
Email newsletters that provide timely and useful information will generate a loyal following. Write about the latest real estate offerings, give mortgage market updates, and provide useful homeowner tips.
9. Create a Drip Email Campaign
Drip-email marketing extends the conversation with your target audience and is a way to nurture prospective leads through your marketing funnel.
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10. Publish a Blog
Publishing a blog creates authority in your industry and increases your overall Internet presence. It also helps increase your search engine ranking, provided you use the right keyword strategy.
11. Ask for Testimonials
Your best referrals are your happy clients. Send your past clients an email to leave a review or testimonial that you can publish on your Website. Better yet, ask them to leave a public review on one of your social media profiles or your Google Business page. Be sure to include the links to where to leave reviews.
12. Check Your Directory Listings
Hopefully, when you first started your real estate business, you listed your information on all the online directories such a Yellowpages, Yahoo Business, Bing, Zillow, etc. From time to time, as you would with your social media profiles, update the information to make sure links, contact details, and business descriptions are up to date.
13. Create a Google Business Profile
Google is the omnipresent search engine and one of its parent company Alphabet’s many online platforms, including YouTube and Google Maps. So it’s a given that listing your real estate company on Google Business will do you a world of good. Publishing a profile on Google automatically places your business on Google Maps, which offers greater reach in searches.
14. Host a Webinar
Webinars are a useful tool to expose your brand and establish authority in your industry. Use Zoom, Google Meet, GotoWebinars, or another webinar platform to schedule and invite people to sign up. Topics can center on navigating the home buying or selling market. If you cater to real estate investors, invite experts to speak on the subject. Live stream the webinar on all your social media platforms.
15. Use Stories
Many social media platforms use some form of Stories, which are image or video posts that pull recent content from your smartphone and showcase it in vertical format. Most Stories are temporary, only lasting 24 hours. However, the benefit is that these temporal posts are prominently showcased at the top of social media mobile and desktop apps.
Apps like Canva or Adobe Spark make creating vertical story formats super easy.
In Summary
There are a host of ways you can market your real estate business using digital means. The 15 ways listed above are just a few. As you experiment with your digital marketing, you’ll discover other methods to add to your digital marketing arsenal.
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