I Help Businesses Understand How to use Digital Marketing to Create a
Lead-Generating Brand Presence
Are You Missing Out on Important Strategies? Book an Appointment to Find Out!
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How Do You Reach Clients with Social Media & Content?
I’m going to be straight with you. It’s not easy to cut through the crowded digital space to bring attention to your business or brand. There’s a lot of chatter out there. But if you employ the right strategies and methods, your message will be heard. People will remember you. They will connect with you.
KNOW WHERE YOU STAND
First, you must take stock of where you stand in the digital space. What online assets do you own? Do you have a Website, blog, social media profiles?
TARGET THE RIGHT AUDIENCE
Knowing your ideal customer is critical in your digital marketing strategy. Find out where your audience socializes and gets their information online. Choose the right platforms and methods to reach them.
PRODUCE QUALITY CONTENT
Content that engages and informs, and contributes to your overall quality presence and SEO will provide you lasting returns on your digital marketing investment.
Who Am I?
I’m a longtime writer, journalist, and digital marketer. My position as associate publisher and editor of The Malibu Times newspaper and Magazine put me at the forefront of the publishing world.
From there I dived deep into the digital online space, learning the methods and techniques of using social media and content to successfully connect businesses with their ideal target market.
I contracted Crackerjack Scribe to develop a marketing strategy for me. Laura went above and beyond–asking the right questions and doing the research to really understand my competitive situation, strengths and opportunities and create a comprehensive plan, with implementation broken down into manageable steps.
My experience with Laura has been excellent thus far. She is responsive, has great suggestions, and clearly listens to her client to determine their needs. Her attention to detail was evidenced in her proposal and work plan. Great communication.
Laura listened to my initial “wants and needs” and took a collaborative approach to develop the overall look and feel of the Coat Check Creative site. Her knowledge of current web trends gave me the confidence I was presenting the BEST look and feel for my company. I’ve recommended her to other professionals and highly… Read more “Paisely Baker”
Laura helped with our internet marketing and social media campaigns.
She provided quality information to guide our marketing efforts. I found her to be very professional.She listened to our needs and worked accordingly. Also, gave good feedback. I look forward to working with her again.
I called upon Laura to completely re-do my entire website and create a new design (look and feel) including writing and editing all the copy. It was a sizable job. She did an outstanding and highly professional job. Without any hesitation, I wholeheartedly recommend Laura to anyone looking for website development, copy design, social media… Read more “Steven Bernson”
Great communication from the start. Laura is the consummate professional and is an expert in her space. Highly recommend her to anyone looking to get it right the first time.
Laura, President of Crackerjack, is good as it gets. I originally went through 4 marketing companies before I met her and I can’t say she is anything less than fantastic. She is thorough, professional, an incredible writer and really listens to her clients. She has helped me grow my real estate business into something much… Read more “Russell Grether”
Working with Laura was great. She is very knowledgeable and professional!
Laura is prompt, thorough and extremely knowledgeable. I would highly recommend her to anyone looking for marketing/branding services. She is an absolute professional in the highest sense of the word.
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