15 Essential Strategies to Boost Your Content and Generate Leads [Infographic]

It’s vital to have high-quality, informative blog posts to captivate and maintain your audience’s interest and generate leads. However, your content may not reach your intended audience if you don’t already have a significant blog or RSS subscriber base.

There are a host of tactics and actions to take before and after you write a blog post to maximize its reach and generate leads.

The following infographic gives you a step-by-step list of important actions you can take to get your content in front of the eyeballs that matter. Make sure you check out the list below the infographic for resource links to help you with each step.

Strategies to Boost Your Content and Generate Leads

1. Optimize your content with trending keywords related to your industry. This tactic will attract organic search traffic.
2. Write headlines that will grab attention. Portent’s Content Idea Generator is a great tool for getting headline ideas.
3. Place keywords in the Alt tag of your images. This SEO tactic increases your chances of showing up in SERPs (search engine results pages).
4. Create clean, easy-to-read graphics that illustrate your content.
5. Generate a subscriber base with email subscription forms on your website in visible spots. The more high-quality, useful content you publish, the more likely you will generate leads from your subscriber base.
6. Create and publish an RSS feed and optimize it. This enables people to subscribe to your blog feed and get updates when new posts are available. This article from First Site Guide gives a good list of recommended RSS platforms.
7. Send your subscribers an automated RSS email campaign, alerting them about new blog posts.
8. Ensure social sharing buttons are visible on all posts so readers can easily share your posts. WordPress has many free social media sharing plugins.
9. Build your social media connections by following and engaging with others. Share your content with your followers. Regularly sharing useful content with your social media base will draw blog traffic and generate leads.
10. Announce your new posts via Facebook and Instagram Stories.
11. Repurpose your content into short videos, quotes, and images with tips, and share them across your social media pages.
12. Schedule social media shares of your posts when your target audience is online. Look at your social media platforms’ insights to find this information.
13. Retweet your post several times the day it’s published and throughout the week.
14. Reshare your content using different angles, such as a key point made in the body of the post.
15. Consider republishing your blog on platforms such as Medium and LinkedIn Pulse. Remember to include call-to-actions on these platforms that are specifically designed to generate leads.