A friend of mine who is a life coach in Northern California launched her business recently and listed it on Google Business, Yellowpages, and a few other online directories. Immediately, SEO hounds started cold-calling her, promising to rank her business on the first page of Google search …
marketing
An 8-Step Social Media Strategy to Generate Leads [infographic]
For businesses entering the social media marketing landscape, where to start and what to do on an ongoing basis can be daunting and frustrating. It is important to develop a strong social media strategy before you get started. This infographic by QuickSprout gives a good outline on how …
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6 Steps to Writing Content That Converts
Content writing is one cornerstone of a well-rounded digital marketing strategy. The problem is brands and marketers have deluged the Internet with tons of content. Therefore, you must write engaging content that cuts through the clutter—content that converts. The following are six steps to help …
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