Have you been struggling with how to use LinkedIn as a business owner? Do you want to raise interest in you, your business, your ideas, and get followers, requests to connect, or direct inquiries about opportunities? LinkedIn is a great network for business professionals to make connections, and …
LinkedIn Networking
How to Optimize Your LinkedIn Profile to be Successful
LinkedIn is one of the best online social media sites for B2B networking. It's no wonder: There are now more than 467 million LinkedIn users, and the platform offers a plethora of tools to help you make valuable connections. That being said, it is important to make sure your LinkedIn profile is …
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To Spam or Not to Spam? Or, The Art of Digital Marketing
I recently received three unsolicited, or what one could call spam email newsletters from LinkedIn contacts. One email on first glance appeared to be a personalized message, which prompted me to read at least the first paragraph. In the message, the sender invited me to connect, and meet for coffee …
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