In the latest episode of Bootstrap Digital Marketing, I spoke with Sharon Toerek, the founder of Legal and Creative. We discussed the essential aspects of safeguarding and making money from intellectual property and creative assets in the marketing and advertising industry. As an intellectual …
digital marketing
Refresh Your Marketing Strategy: A Comprehensive 10-Point Outline
Whether it is the start or the middle of the year, it is crucial to periodically review your marketing strategy and pinpoint areas that need improvement. This will help you to ensure that your marketing tactics are in line with your business objectives, can adjust to changes in the market, are …
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How to Create an Email Marketing Funnel to Land Leads
Email remains an essential component of a successful digital marketing strategy. And, as with any marketing effort, it is necessary to have a solid plan in place to land leads and move them through your email marketing funnel. Before we go into how to create an email marketing funnel that will …
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