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digital marketing strategy

Laura Tate / June 28, 2022

5 Steps to Developing a Business Value Proposition

In the latest episode of Bootstrap Digital Marketing, I go over 5 essential steps to creating a successful business value proposition. Listen below or read the complete transcription below. A value proposition is essential to unlocking your business goals. It's the statement that describes what …

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3 digital marketing steps to Success by Crackerjack Scribe

Laura Tate / August 1, 2020

3 Digital Marketing Steps to Success

In any successful marketing effort, it is critical to have a strategy to achieve your goals. The following are the three digital marketing steps that are the basics of an effective digital marketing strategy: Set achievable goals or objectives Define your target audience Create and …

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Email marketing funnel

Laura Tate / July 21, 2020

How to Create an Email Marketing Funnel to Land Leads

Email remains an essential component of a successful digital marketing strategy. And, as with any marketing effort, it is necessary to have a solid plan in place to land leads and move them through your email marketing funnel. Before we go into how to create an email marketing funnel that will …

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