In the latest episode of Bootstrap Digital Marketing, I spoke with Sharon Toerek, the founder of Legal and Creative. We discussed the essential aspects of safeguarding and making money from intellectual property and creative assets in the marketing and advertising industry. As an intellectual …
Content Marketing
Refresh Your Marketing Strategy: A Comprehensive 10-Point Outline
Whether it is the start or the middle of the year, it is crucial to periodically review your marketing strategy and pinpoint areas that need improvement. This will help you to ensure that your marketing tactics are in line with your business objectives, can adjust to changes in the market, are …
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5 Steps to Developing a Business Value Proposition
In the latest episode of Bootstrap Digital Marketing, I go over 5 essential steps to creating a successful business value proposition. Listen below or read the complete transcription below. A value proposition is essential to unlocking your business goals. It's the statement that describes what …
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