• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Crackerjack Scribe

B2B Tech Marketing: We Help You Get Found Online

  • About
    • About CJS
    • About Laura
  • Services
    • B2B Marketing for Tech Companies
    • Social Media Marketing
    • Content Marketing
    • Website Development
    • SEO
  • Contact
    • Schedule a Consultation
  • Resources
    • Our Blog
    • Events
    • Subscribe to Our Blog
    • Schedule a Consultation
Home > Social Media > The Powerful Rise of Social Media and Mobile Devices

Laura Tate / September 14, 2014

The Powerful Rise of Social Media and Mobile Devices

ShareTweet
Subscribe

Statistics show that consumers are increasingly using their mobile devices for everything from checking their email to shopping, tracking budgets and completing work tasks, to accessing their social media networks. Businesses should not ignore the importance of this data.social media and mobile devices

Following are some of the latest news and statistics regarding social media and mobile use:

Google predicts that mobile searches, at 85.9 billion, will eclipse desktop searches, currently at 84 billion, by next year. Check out more mobile stats in the below @B2Community article by Andrew Gazdecki of @BiznessApps:

7 Stats That Show Mobile Marketing Is The New Leader http://t.co/qgTj0nbeEi

— Business 2 Community (@B2Community) September 4, 2014

 

When considering the type of content, and how you target that content on social media, make sure you take in this important information: moms are the power users of social media — and on mobile devices. The excellent graphic below by @Nielsen shows the level of social media and mobile use by American moms.

Digital-lives-of-American-Moms

Despite the powerful rise of social media and mobile device use, the online business information portal @SmartCompany highlights the fact that many businesses’ are still behind in using social media in their marketing strategies. The article in the Tweet below also shows some important trends, including:

  • Older consumers are coming online
  • There are billions of new consumers who have never lived without social media
  • Content generated by users is a power influencer

Business leaders that don’t close the social media gap could leave their companies worse of, writes @DionneLew http://t.co/mSCPfxfXLM — SmartCompany (@SmartCompany) September 12, 2014

 

The businesses that do integrate social media into their marketing, are also spending a great deal advertising on mobile technologies, as this article by @MarkHoelzel shows:

Mobile Advertising Is Outstripping Growth In TV, Radio, And All Digital Ad Mediums http://t.co/Knvsyif2aG pic.twitter.com/w4TJoVieCm

— Mark Hoelzel (@MarkHoelzel) September 10, 2014

  And if that’s not enough, this @Slideshare by Business Insider, shows how not only mobile technology is impacting business and commerce, but newer technologies like smart watches, and cars hooked up to the Internet will further impact how businesses reach out to consumers:

Mobile is driving all of @Facebook‘s revenue growth, says @businessinsider. How screens are proliferating society: http://t.co/srau09j0uf — SlideShare (@SlideShare) June 17, 2014

  To help maximize your marketing strategy on mobile devices, take a look at the tips in this article by @DrewAHendricks @Forbes. The number one important tip: make sure your Website is responsive, meaning that the design allows for automatic resizing to the device being used.

5 Tips for Perfecting Mobile Marketing http://t.co/gz1zTsPExd via @forbes #Marketing — Drew Hendricks (@DrewAHendricks) September 11, 2014

 

 

Did you like this story? Please share it with your followers! Tweet it!

ShareTweet
Subscribe

Filed Under: Social Media Tagged With: business marketing online, marketing, mobile devices, mobile technologies, Social Media

Book a Consultation

Schedule an Appointment

"*" indicates required fields

Name*
Check all that apply. Hold the Command or Control button to choose more than one.
Best Day to Call You
Best Time to Call
Crackerjack Scribe will use the information you provide on this form to contact you and to provide updates and marketing notices. You can change your mind any time by clicking the unsubscribe link in any email you receive from us, or by contacting us at support@crackerjackscribe.com. We will treat your information with respect. By clicking "Submit" you agree that we may process your information in agreement with these terms.
:
This field is for validation purposes and should be left unchanged.

Primary Sidebar

Looking for Something?

Bootstrap Digital Marketing: Social Media Handles Best Practices

https://youtu.be/1U4GVwV9f-k

New Podcast!

Bootstrap Digital Marketing gives you easy actionable digital marketing tips and advice that you can use right away in your business. Click below to listen!

LISTEN NOW

Bootstrap Digital Marketing Podcast

RSS Bootstrap Digital Marketing Podcast

  • Part 2, Mastering Business Blogging to Attract, Engage, and Convert Your Audience, May 16, 2023 Laura Tate
  • Mastering Business Blogging to Attract, Engage, and Convert Your Audience, Part 1 March 15, 2023 Laura Tate
  • What to Consider When Building a Website February 5, 2023 Laura Tate
  • Revamp Your Marketing Strategy for the New Year (or at any time) December 22, 2022 Laura Tate
  • 5 Ways to Optimize Your Social Media Profiles for Greater Reach November 18, 2022 Laura Tate
  • Why Press Releases are Important for Technology Startups September 2, 2022 Laura Tate
  • How to develop a successful value proposition for your business June 14, 2022 Laura Tate
  • How to Use Hashtags to Boost Your Marketing May 5, 2022 Laura Tate
  • Marketing Strategies: Best Practices for Social Media Handles April 14, 2022 Laura Tate
  • Marketing Strategies: How to Define Your Target Audience April 1, 2022 Laura Tate

Want Email Updates?

Get the latest updates on social media and blogging delivered to your inbox.

"*" indicates required fields

Name*
By submitting your information, you agree to receive marketing information from Crackerjack Scribe per our Terms and Privacy Policy
This field is for validation purposes and should be left unchanged.

Blog Categories

Free Download: Digital Marketing Infographic Pack

ABOUT US

Crackerjack Scribe is a full-service digital marketing agency that will help you grow your company’s brand presence. We also offer consulting & training.

Learn More About Us

CONNECT WITH US ON SOCIAL

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Footer

Get in Touch

Send Us an Email

Search our Site

  • Terms of Service
  • Privacy Policy

Our Archives

Follow Us!

  • Facebook
  • Instagram
  • LinkedIn
  • Meetup
  • TikTok
  • Twitter
  • YouTube

Copyright © 2023 · Crackerjack Scribe

  • Terms of Service
  • Privacy Policy