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The Powerful Rise of Social Media and Mobile Devices

Statistics show that consumers are increasingly using their mobile devices for everything from checking their email to shopping, tracking budgets and completing work tasks, to accessing their social media networks. Businesses should not ignore the importance of this data.social media and mobile devices

Following are some of the latest news and statistics regarding social media and mobile use:

Google predicts that mobile searches, at 85.9 billion, will eclipse desktop searches, currently at 84 billion, by next year. Check out more mobile stats in the below @B2Community article by Andrew Gazdecki of @BiznessApps:

When considering the type of content, and how you target that content on social media, make sure you take in this important information: moms are the power users of social media — and on mobile devices. The excellent graphic below by @Nielsen shows the level of social media and mobile use by American moms.

Digital-lives-of-American-Moms

Despite the powerful rise of social media and mobile device use, the online business information portal @SmartCompany highlights the fact that many businesses’ are still behind in using social media in their marketing strategies. The article in the Tweet below also shows some important trends, including:

  • Older consumers are coming online
  • There are billions of new consumers who have never lived without social media
  • Content generated by users is a power influencer

 

The businesses that do integrate social media into their marketing, are also spending a great deal advertising on mobile technologies, as this article by @MarkHoelzel shows:

  And if that’s not enough, this @Slideshare by Business Insider, shows how not only mobile technology is impacting business and commerce, but newer technologies like smart watches, and cars hooked up to the Internet will further impact how businesses reach out to consumers:

  To help maximize your marketing strategy on mobile devices, take a look at the tips in this article by @DrewAHendricks @Forbes. The number one important tip: make sure your Website is responsive, meaning that the design allows for automatic resizing to the device being used.

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