Pinterest at only three years old has become a highly useful, free social media tool for businesses in their online marketing strategy. Now, with the visual social sharing platform coming closer to launching its Promoted Pins — similar to sponsored posts on Facebook — businesses will have even greater reach to Pinterest users.
Because of the rising popularity of Pinterest, and the possibility of greater reach through the Promoted Pins, business or brand owners who haven’t gotten on the Pinterest wave yet, should start thinking about adding the social platform to their marketing strategy.
The fact that Pinterest is one of the fastest growing social media networks with more than 53 million unique users in the United States and 30 billion pins posted per day should be tantalizing enough for any business to start using the site. But also consider these factors:
- Pinterest is driving more referral traffic to brand sites: According to Piqora, an analytics and marketing company, visits per pin to outside company sites has grown 172%, and page views per pin grew by an astounding 304%. The data was compiled from apparel, home decor, retail and other business categories.
- Consumers are converted to customers at a higher rate: The visual nature of pins, and the easy click-through to where a product is sold converts browsers into consumers at a higher rate.
- Pinterest users, according to a study by Ahalogy and AcuPOLL Precision Research, Inc., are more open to trying new things, and don’t mind brand marketing on the site as long as it adds value to an user’s experience.
Getting Started on Pinterest
Only a select number of big brands were chosen to participate in the beta testing of Promoted Pins, and word is the company took pains to perfect the advertising platform. A Pinterest business page owner can request to be part of the wider advertising launch, but if they have not been on Pinterest long, or their page isn’t optimized correctly, it’s best to wait to request access.
Meredith Rodriguez of Pinterest in the video below by Media Connection gives a few pointers for brands or businesses on maximizing Pinterest for your business’ social media strategy. We’ve also outlined the tips in bullet points below.
In addition, we’ve embedded Pinterest’s Best Practices Guide, which is in downloadable PDF format, which will help you get started on the social media platform.
Tips to Maximize Pinterest for Businesses
- Search for your content on Pinterest to see to see who’s pinning, what’s being pinned, and onto which boards to get a better idea of who is your customer base (Our tip: if you can’t find anything for your business, search for a competitor’s content.)
- Add a pin button to your Website to make it easier for people to share your content.
- Have a verified account to use Pinterest’s new analytics to get a better idea of what content interests people more. Use the information from analytics to find out the most popular pins, and make more of the same type of content.
- Promote what you’re doing in store / offline to encourage more pinning and more interaction from your customer base.
Pinterest Best Practices Guide
Use your mouse to scroll and read document, or click arrow to open in Google Drive.