A great deal of fuss has been raised over the rival live streaming apps, Meerkat and Periscope. Despite the rancor, either app would do the trick to live stream an event on Twitter.
There’s just a couple of differences, and benefits between the two:
Saving video: You can’t save streamed video from Meerkat--the video disappears into the ether after 24 hours. Periscope allows you to save and repurpose the video later.
Access: Meerkat was banned from accessing Twitter’s social graph, so it’s a bit harder to know who’s on the platform. However, it was recently announced that Meerkat now allows brands and celebrities to live stream videos to their Facebook pages. Meerkat also announced soon all you’ll need to create an account is a phone number, moving further away from Twitter. Right now you sign in to the app with your Twitter ID.
See the infographic below from Lewis PR for more differences/benefits between the two live streaming services (the graphic was created before the Facebook announcement).
And watch this video by Hootsuite on how to use live streaming to promote your brand or company.