Finding content, and scheduling, posting and monitoring it takes a great deal of time. Lack of time can hamper your ability to effectively oversee your social media network and run your business at the same time.
Your choices are either to hire a social media management professional, contract with an agency, or find tools to make it easier for you to manage your network.
In our quest for simplicity and versatility in social media management, we’ve come up with some of our favorite social media apps and tools that may help you find, schedule, and post content, as well as monitor fan engagement across several social media platforms. This infographic gives a quick overview on the essentials of social media management and tools to help you. (The embeddable code is at the end of this post.)
Social Media Management
There are four main components to managing an effective social media network. Creating, as well as finding, content related to your business; sharing that content; monitoring your network for comments/shares/ mentions; and engaging with your fans and followers.
The Tools
Feedly is a fantastic aggregator/reader that gathers content from across the Web into one easily accessible page. Search by keyword, topic or URL for relevant content to share with your audience, or for blog ideas.
Buffer is an app that can work hand-in-hand with Feedly. Share content with your social networks on LinkedIn, Facebook, Twitter & Google+. Schedule posts for different days/times for maximum impact.
Track mentions of your brand name and business social profiles, as well as content and links shared by you and others with Google Alerts. Get a daily digest emailed to you, or set up a RSS feed that you can import into Feedly.
Monitor direct and public messages and mentions, and engage with fans/followers on Facebook and Twitter using this Sprout Social. This platform also integrates Feedly for easy content sharing, and provides social analytic reports.
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