That content is king is unquestionably true in the online marketing world. The follow information and stats from the Content Marketing Institute and MarketingProf, show that marketers are finding more success with their content marketing efforts.
Here are some of the stats from the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, sponsored by Brightcove.:
• 93% of B2B marketers use content marketing
• On average marketers are targeting 33% of their marketing budget toward content marketing–which is up from 26% from last year
• 58% say they will increase their content marketing spending next year
• On average B2B marketers are using 7 social channels to distribute content, with LinkedIn being the most popular channel
• 42% of B2B marketers said their content marketing was “effective” or “very effective.”
• 66% have a documented strategy
• 73% are producing more content than last year
• 86% have someone overseeing their content marketing
The most effective B2B marketers:
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Spent a higher percent of their marketing budget on content marketing
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Used more tactics and distributed content on more social networks
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Tailored their content to specific profiles and personas more frequently
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Were less challenged in terms of producing engaging content
See the SlideShare below and infographic for more statistics.
B2B Content Marketing 2014 Benchmarks, Budgets & Trends – North America by Content Marketing Institute and MarketingProfs from Content Marketing Institute
