The new Facebook call to action button for business pages was quietly released several months ago, and it is slowly being rolled out to business page owners. I manage several business pages for myself, and just in the past month the option has finally appeared on all of them.
You’ll want to jump on this currently free opportunity to easily promote a product or generate leads. The CTA button is located on the lower right-hand side of your Facebook business cover photo, next to the Like and Message buttons.
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The CTA is similar to buttons you can add to promoted posts or to Facebook ads. While you can also add a CTA to your Facebook tabs, the advantage of this new CTA is it only takes one click to send people to your Website or app.
The available 7 call to action buttons include:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
According to the Dollar Shave Club, which has more than 1.5 million Facebook likes:
Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club.
You’ll most likely need to have many fans like the Dollar Club, or actively promote your page (read: spend some dough) with Facebook ads and promoted posts in order to get a similar response. But if you don’t have a budget for Facebook advertising, it won’t hurt to set the CTA up since it only takes a few minutes.
Here’s a super simple slideshow that shows you how to easily set-up your Facebook call to action button on your business page:
Once you’ve got the button up and running, try spending a few bucks on promoting your page to see if you get any action on the new CTA. Remember to use a tracking code from Google Analytics to see how many people are directed to your Website or app with the Facebook call to action button. Or use Bitly to track visitor counts.
Have you tried to the new call to action button yet? Tell us what you think about it in the comments section below.
