In the latest episode of Bootstrap Digital Marketing, I spoke with Sharon Toerek, the founder of Legal and Creative. We discussed the essential aspects of safeguarding and making money from intellectual property and creative assets in the marketing and advertising industry. As an intellectual …
How to Add Your Business to Google and Boost Online Visibility
Any business must have a robust online presence. In this episode of Bootstrap Digital Marketing, I emphasize the importance of adding your business to Google to increase your brand's visibility. With over 8.5 billion Google searches daily, integrating your business into this platform can …
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Refresh Your Marketing Strategy: A Comprehensive 10-Point Outline
Whether it is the start or the middle of the year, it is crucial to periodically review your marketing strategy and pinpoint areas that need improvement. This will help you to ensure that your marketing tactics are in line with your business objectives, can adjust to changes in the market, are …
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5 Ways To Optimize Your Social Media Profiles For Greater Reach [Podcast]
From the Bootstrap Digital Marketing Podcast Listen Now: Read the Edited transcript: Today, we'll talk about five things you can do now to optimize your social media profiles, enhance your brand awareness, and get greater reach. When setting up your digital marketing …
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5 Steps to Developing a Business Value Proposition
In the latest episode of Bootstrap Digital Marketing, I go over 5 essential steps to creating a successful business value proposition. Listen below or read the complete transcription below. A value proposition is essential to unlocking your business goals. It's the statement that describes what …
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Why Press Releases are Important for Technology Startups (Podcast)
Welcome to episode 7 of the Bootstrap Digital Marketing Podcast. Listen to our newest episode below or read the blog post. What Is a Press Release? A press release is an electronic document distributed to the media to get attention and coverage for a product, company, or event. For …
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